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Virginia Tech students and faculty support Cambodia’s journey to national rice fortification

April 10, 2023

College of Agriculture and Life Sciences faculty and students, with the help of CALS Global, traveled to Cambodia to create demand for fortified rice that vastly improves the nutritional content of the most popular food in the country. The project was made possible through the generosity of Winston and Marilyn Samuels, who have been generous Read More »

Virginia Tech and the Department of Agricultural and Applied Economics are grateful for the generosity of Winston and Marilyn Samuels

January 4, 2023

Their support of the Data Science for the Public Good program will provide resources for a next-generation data scientist through the summer experiential internship. The Samuels have been long-time supporters of the university and were recently named Philanthropist of the Year and named to the College of Agriculture and Life Sciences Hall of Fame. Winston Read More »

Adjusting, Adapting to the Challenge of Coronavirus

March 11, 2020

Adjusting plans and adapting to challenges. We’re accustomed to it in our business. The most recent example is the global spread of coronavirus, known as COVID-19. We’ve been closely monitoring this ever-evolving situation since January and formed a working group of leaders from the across the company that has been meeting on a regular basis. Read More »

Maxx Performance Achieves Rigorous SQF Food Safety Code For Manufacturing Certification

October 31, 2018

Maxx Performance, a leader in microencapsulation solutions for food and feed industries, recently added the new Safe Quality Food (SQF) Food Safety Code for Manufacturing certification to its list of accomplishments. This reflects the company’s ongoing commitment to meeting customers’ changing needs and providing high-quality materials in a certified production environment. The SQF program is Read More »

Maxx Performance Recommits to Supply RSPO-Certified Sustainable Palm Oil to Customers Worldwide

May 16, 2018

As a leading provider of microencapsulation/encapsulation technologies, Maxx Performance has announced that the palm oil products it supplies to customers throughout the U.S. and around the world are certified by the Roundtable on Sustainable Palm Oil (RSPO). This commitment to highest-quality ingredients and environmental stewardship extends across all of the company’s food and feed solutions. Read More »

Maxx Performance Announces SQF Level 2 Certification, Rated Excellent, And Launch Of New Website

June 20, 2016

Maxx Performance has been awarded SQF Level 2 Certification with the highest possible rating of Excellent, verifying the company’s exceptional quality control and food safety practices, in conjunction with the launch of its new website. SQF Level 2 Certification is a Hazard Analysis & Critical Control Points (HACCP) based food safety and quality management standard Read More »

Maxx Performance Celebrates 10 years as Solutions Provider. Highlights Major Achievements

January 24, 2014

December 2013 marked the 10-year anniversary in which Maxx Performance has been providing innovative solutions to companies in the industries it serves. Over the 10 year period, the company has used its expansive microencapsulated delivery system to help manufacturers in the food, dietary supplements, animal health and nutrition, companion animals and pharmaceutical industries overcome their Read More »

Maxx Performance Introduces Bakery Innovation – Bitter Free Green Tea Extract

December 3, 2012

In 2009, Maxx Performance introduced a breakthrough way for bitter free green tea extract to be added to bakery and other dried goods, without compromising flavor. Currently, the company continues to provide scientists, formulators, and companies globally with this breakthrough and has seen a remarkable rise in its inclusion in several finished goods. Through microencapsulation, Read More »

Maximizing Potential, A Microencapsulation Company Leverages the Region’s Resources

July 13, 2012

Reprinted from Virginia Tech Magazine by Richard Lovegrove. In this accompanying podcast, CEO Winston Samuels discusses his professional journey. Borrowing money from the Jamaican government in the 1970s, Winston Samuels left his homeland to pursue an education in the U.S., earning a bachelor’s degree at Tuskegee University. Despite being nearly penniless, he continued to Virginia Read More »

Maxx Performance Joins GreenPalm to Promote Sustainability

June 27, 2012

Maxx Performance is proud to announce it has joined the worldwide Green Palm Sustainability Project. Endorsed by the international RSPO (Roundtable on Sustainable Palm Oil), GreenPalm is working to solve the environment and social problems surrounding the production of Palm Oil around the world. The innovative GreenPalm program is the exclusive provider of the RSPO Read More »

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Maxx welcomes inquiries from the news media, whether it’s for basic company information or a more specific request. Contact inquire@maxxperformance.com or call 1-845-987-9432.