Maxx Performance

We help raw ingredients realize their true potential.

Maxx Performance was founded in 2004 with a simple goal: to extend the useful life of food and feed additive ingredients using microencapsulation technologies—and bring about true innovation on behalf of our customers and their consumers.

Whether we use our own ingredients or source them from our collaborators, here are just a few of the ways we’re making an impact:

• We innovated the first preservative-free, flavor-masking solution for green tea extract and helped make this in-demand antioxidant a palatable, and profitable supplement
• We also have a robust platform in place for stabilizing oxygen-sensitive ingredients like probiotics and enzymes to increase thermal stability and to improve bioavailability and nutrient delivery
• In the midst of the growing demand for antibiotic-free meat protein, we’re pioneering the use of microencapsulates to reduce the need for medicated feed additives in animal production
• Our leavening system helps bakery manufacturers improve texture, eliminate translucency issues, slow pH transitions and dramatically improve shelf life
• For every ton of palm oil and palm kernel oil we use, we pay a voluntary premium to a producer who is operating within the RSPO’s strict guidelines for social and environmental responsibility

Of course, helping customers meet new consumer demands is only half the story. We apply resources to solving other manufacturing challenges, too—like improving efficiency and speeding time to market. You’d be amazed at what microencapsulated ingredients can do.

Customers are our greatest source of inspiration

“We want to develop a quick-dissolve geriatric product that incorporates ingredients into a foaming dry mix and releases upon contact with moisture in the mouth. Can Maxx help?”

If it weren’t for customer requests like this, we’d never have come so far as a company. Necessity is the mother of invention, after all. So, yes—bring us your application and processing challenges.

We live for the “aha!” moments

Our culture is fueled by the thrill of a powerful insight, great result, and making the impossible possible… You can hear it in the words of Winston Samuels, our CEO.