Maxx Performance

Optimizing Ingredients

About Us

We help raw ingredients realize their true potential.

Maxx Performance was founded in 2004 with a simple goal: to extend the useful life of food and feed additive ingredients using microencapsulation technologies—and bring about true innovation on behalf of our customers.

Take green tea extract: it adds tremendous nutritional value, but tastes terrible. We innovated the first preservative-free, flavor-masking solution and helped make this in-demand antioxidant a palatable, and profitable, supplement.

Of course, helping customers meet new consumer demands is only half the story. We apply resources to solving other manufacturing challenges, too—like improving efficiency and speeding time to market. You’d be amazed at what microencapsulated ingredients can do.

Maxx by the numbers

Customers are our greatest source of inspiration

“We want to develop a quick-dissolve geriatric product that incorporates ingredients into a foaming dry mix and releases upon contact with moisture in the mouth. Can Maxx help?”

If it weren’t for customer requests like this, we’d never have come so far as a company. Necessity is the mother of invention, after all. So, yes—bring us your application and processing challenges.

We live for the “aha!” moments

Our culture is fueled by the thrill of a powerful insight, great result, and making the impossible possible… You can hear it in the words of Winston Samuels, our CEO.

We solve application challenges for customers big and small from all over the world. Here are just a few.