How It Works.
Maxx coats sugar crystals or sweeteners with a protective, food-grade barrier roughly the size of a human hair.
This microscopic shell keeps sugar stable through mixing, proofing, extrusion, and high heat, then dissolves at the optimal moment to deliver a longer-lasting, more satisfying sweetness experience using less sugar or fewer calories.
Cut sugar, not performance.
With less sugar and controlled release during processing,
Maxx Microencapsulated Sugar helps you:
Reduce added sugar without sacrificing sweetness
Support clean-label and “no added sugar” claims
Extend the sweetness sensation during chewing or consumption
Mask off-notes or bitterness from sugar substitutes
Improve processing stability in heat, moisture, or acidic conditions
Already used in gums, chewables, baked goods, drink powders, and nutrition bars, Maxx sweetener systems bring breakthrough control and functionality—ready for scale.
Sweeter products start with Less sugar
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Innovation Stories » Bakery
A Better Tasting, Lower Cost Croissant with 75% Less Sugar
See how Maxx reduced sugar, salt and yeast – and still delivered a great-tasting, more cost-effective product.
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Innovation Stories » Animal Feed
The “Active” Benefits of Modern Microencapsulation
Whereas older microencapsulation processes typically deliver 50% actives, Maxx’s technology allows for payloads of 70% and higher.
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Read Story
Innovation Stories » Animal Feed
Improving Nutrient Absorption and Bioavailability
A guide to microencapsulating greater potential for your food and feed applications.
See What Maxx Can Do for You.
Talk to us about a custom leavening improvement solution.